MOOD
13619 Meaning
This collection is about depicting the modern youth culture of the future. It is not about being accepted into the mass media or into the closed minded fashion industry that tend to only like things that are already in production and follow predetermined predictions of trend forecaster. Nor is it about trying to copy designers that have set their own impression before on the fashion industry with their ingenious interpretation and concepts. Most importantly this collection is not made to be favored at all by its peers. Other designer are not the intended consumer, this is made with a progressive youth as its intended consumer. It is about trying to create the next subculture or interpreting various street styles to try to tell a story through the use of clothing. This is an attempt to make a statement to the industry that it’s time to be an individual instead of collectively being part of something that society has accepted as the norm, safe. This collection is trying to capture different interpretations and expressions of rebelliousness. Solely it is about being true to where we come from, and not be afraid to be different or fear straying away from the majority. Simply stated, fashion is about being innovative and pushing the boundaries no matter what. It seems as though the industry and big business has pushed capitalist ideals and have severely damaged the fashion industry.